Brand new cars, trucks, and S.U.V.'s are unique in that because they are new, the finish should be in excellent condition right from the start.

If you adopt just a few common sense maintenance procedures using a few premium quality car care products, you can keep your car's finish looking show room new for the life of the car.

• Wash the car yourself using a premium quality car wash and a Super Thick Microfiber Wash Mitt. Avoid automatic car washes.

• Store or park your car under cover whenever possible, this includes covered parking, parking in your garage or using a premium quality car cover.

• Apply a coating of a premium car wax regularly, at least 3-4 times a year. The more frequently you wash and wax your car's finish, the nicer it will look and the longer the "Just waxed" look will last.

• Neglecting your car go for months upon months without any attention, quickly results in a finish that goes from excellent condition… to badly needs help.

• As soon as you discover any kind of fresh contaminant on the finish, remove it as quickly as possible to prevent it etching into the finish, potential causing a permanent blemish or stain.

As Barry Meguiar is so often heard saying, "Frequent car care is easy car care."